Four-Eyed Chameleon is owned and operated by Kerri Whittaker, Creative Director.  Highlights of Kerri's resume include:
SmartyChart!® (patent-pending), a DIFFERENT responsibility chart for kids   
  • conceptualized and created entire product process & design
  • produce and distribute beta versions


Creative Director, Principal:  Four-Eyed Chameleon, Inc., Wilmington, DE
  • own and operate all facets of a graphic design company, serving primarily small to mid-sized businesses
  • design all client materials (i.e. print ads, logos, illustrations, websites, sales brochures)
  • offer advertising and marketing services including:  concept discussion/research, image illustration/editing, layout, copy writing/editing
  • conduct marketing campaigns and organize publicity to promote sales
  • design and maintain company website
  • manage all accounting and administrative responsibilities


Graphic Designer: Produce for Better Health Foundation, Hockessin, DE
  • visual communications for the Fruits & Veggies—More Matters® national health initiative
  • conceptualize and design corporate and branded print materials (i.e. annual reports, quarterly newsletters, catalog products, posters, consumer toolkits, research reports, sales brochures and flyers, industry publication ads)
  • conceptualize and design all printed materials for the PBH Annual Board Meeting & Gala (i.e. invitation, meeting binder, signage, auction book)
  • create and implement processes to improve Production Department operations (i.e. project timeline, client proofing and review system, image categorization and inventory)
  • structure and maintain organization of Production Department files and archives


Graphic Designer:  Federal Filings, Inc., a Dow Jones Company, Washington, DC
  • designed the concept, layout, and copy of print ads, sales literature and direct mail pieces for all of the company’s business news products (print ads are published daily in the Wall Street Journal as well as various trade magazines and directories)
  • worked with the marketing manager and product managers to create successful advertising campaigns
  • attended trade shows as an exhibitor to evaluate our marketing strategy versus the competitor
  • designed and constructed a prototype web site for a new online product
  • established and maintained a close relationship with the Wall Street Journal so as to promote our company and frequent placement of our ads in the paper
  • created an effective tracking system to monitor monthly ad placement and response


Marketing Manager:  Topp Portable Air, Philadelphia, PA
  • responsible for the success of all marketing and advertising efforts
  • successfully opened a Washington, DC branch in October, 1996
  • designed direct mail pieces, trade publication ads and new product literature
  • negotiated and assessed projects for cost effectiveness
  • communicated as Product Manager for one of Topp’s distributorships

May, 1995

University of Delaware:   Newark, Delaware
  • Bachelor of Science in Business Administration
  • Marketing Concentration, Management Information Systems (MIS) Minor
  • MAC, PC
  • Adobe InDesign, PhotoShop, Illustrator & Acrobat, Quark
  • Microsoft Office
  • 13th Annual Entrepreneurial Women's Expo:  Graphic Design Basics for the Web, Workshop Instructor
  • Delaware Small Business Development Center:  Graphic Design Basics, Instructor
  • The Advertising Club of Delaware:  Professional Member, Treasurer, 2000-2001
  • Micro Business Chamber of Commerce:  E-Commerce Program Instructor, Spring 2001

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